Passion for Excellence

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A custom fragrance development establishment that creates and distributes niche brand fragrances for prestige and specialty retailers worldwide. We develop custom fragrances and scented brand extensions. With our expertise in concept, design and perfumery formulation, extensive experience in marketing and merchandising strategies- we offer custom brand development backed by consumer insight for individuals, retailers, specialty chain stores and online retail. The company offers an “industry first” category management system that takes retailers through every step of the branded fragrance process including brand interpretation and assessment, research and analytics, creative and formulation development, marketing and merchandising and supply chain fundamentals.


76- Al Habtoor Complex, Al Qusais Industrial 3 P.O Box 643951 Dubai, United Arab Emirates